birdy is Claire Beadle, an award-winning design manager and designer delivering simple, inspiring and innovative solutions.
I've worked for some of the country’s biggest brands: the BBC, the British Film Institute, Channel 4. And I’ve worked for some of the more obscure: a public toilet gallery and a boy whaler turned rainbow warrior.
I’ve worked on a wide range of communications: from an entire visual identity to a campaign brochure; from annual reports to ebanners; from exhibitions to organic cotton shoelaces.
I like the detail: clean type and simple, striking design. But good design isn’t about making your communication look pretty. It’s about getting a message across in a way that will make people stop and think twice. About giving you a voice. About changing things.
That takes coming at your challenge from a fresh angle. It means thinking around problems, playing with ideas and sometimes jolting people out of their complacency.
It’s that mindset that has characterised my work with the likes of Christian Aid, London’s Jewish Museum and ActionAid.
I’ve been on both sides of the fence – agency and in-house – which gives me a real insight into how both sides think. The key thing is to listen to your client. To understand what’s needed.
I’d love to talk through your creative project, so call Claire on 07813 653 312 or email firstname.lastname@example.org.
The 5 dimensions of birdy
Hands-on design – An eclectic background in film and the arts, makes me come at things a little differently than the average designer. With 15 years’ experience, I’ve worked on everything from rebrands for leading anti-poverty campaigning agencies to simple postcards for a gallery event.
Design management – I’ve dealt with crossplatform design projects, managed budgets as big as £150K, handled complex schedules and built strong client relationships, understanding where you’re at and what your needs are. Along the way, I’ve won a Royal Television Society Award for the educational materials behind Channel 4‘s national adult literacy campaign. And I’ve appeared in the D&AD annual and in Creative Review’s Year Book for Don McCullen’s Life Interrupted exhibition for Christian Aid.
Creative strategy – I’m used to turning complex briefs into simple expressions – ideas which drive actions, donations, business objectives or user engagement. I can think beyond the initial concept and come up with a creative solution that will surprise and inspire.
Brand – I’ve shaped the visual identities of some of the UK’s top charities – from helping develop guidelines at Christian Aid to revising the visual identity at ActionAid.
Online – as a BBC web producer and an online project manager at Channel 4, I worked on a wide range of subjects from film, history, the arts to health. I’ve just completed an MA Skillset course at Goldsmiths University in Cross Platform Strategies.
Only got a minute? Take a look at my one minute portfolio.
“Claire has a unique ability to transform complex briefs into simple and effective design solutions, which are always professional and creative. Her understanding of the cultural sector, listening skills, excellent project management and good value for money, make her an excellent choice of designer for a busy museum, gallery or other cultural organisation. I would not hesitate to recommend her!"
Shiri Shalmy, independent curator and creative producer at Jewish Museum London (2008–12)
“I have always found Claire to be highly creative and imaginative as well as totally professional and very knowledgeable on all aspects of design, creative strategy and print production. Claire is deadline driven and thoroughly organised. She will always deliver a project on time, to budget and with great results. I have no hesitation in recommending birdy.”
Phil Hesmondhalgh, Head of Brand, Breast Cancer Campaign
"I've known Claire for the best part of ten years (as a Design manager, Christian Aid)... From her work on Magnum exhibitions, to delivering new community fundraising concepts and visual identity changes, Claire has shown the utmost professionalism and creativity throughout. Her talent for maintaining a great sense of humour when the going gets tough on a project was much appreciated, but it's really her design thinking that stands out.
In my experience, Claire looks well beyond simple graphic design and layout, taking time to properly consider the purpose, outcome and function of the work she's producing. As a result the work she delivers is well thought through, properly scaleable and, often, timeless in its design.
Steven Buckley Head of Communications, Christian Aid
“We’ve been working with Claire for many years now. When you rely on an external designer it’s essential to find someone willing to take the time to really get to know your organisation – what you’re about and what you’re trying to achieve. Claire takes the time to offer various creative solutions to communications challenges. She now feels part of our team despite the fact she’s not staff!”
Clothilde Redfern, Director, One World Media
Breast Cancer Campaign
Ealing Film Festival
Jewish Museum, London
National Maritime Museum
One World Media
Save the Children
World Development Movement
D&AD Annual: entry for Design management
D&AD New Blood – Accredited member of the International Society of Typographic Designers (MiSTD since 2001)
Royal Television Society Award – design management for Adult Education Campaign literature, Brookie Basics